#PlayThroughTheHate campaign wins a Purple Boomerang Award
DDB MNL and Babaylanes’ #PlayThroughTheHate campaign has been honored with the Purple Boomerang Award for Diversity, Equality, and Inclusivity at the Boomerang Awards 2025!
This campaign was built to support Trans and LGBTQ+ creators who face daily hate online, reminding us that every play counts. Watching queer content all the way through helps amplify voices that deserve to be seen and heard.
We share this win with all our Trans and LGBTQI+ advocates who joined us in showing that support can be as simple (and powerful) as pressing play.
Together, we play for VISIBILITY, and EQUALITY.